Kiddiwinks Agency

Client Standard Terms & Conditions

Beautiful Bumps Ltd trading as Kiddiwinks Agency

Effective Date: July 2026

These Client Standard Terms and Conditions (“Terms”) apply to all bookings and engagements made with Beautiful Bumps Ltd trading as Kiddiwinks Agency (“Kiddiwinks”, “we”, “us” or “our”).
By booking, engaging, or requesting the introduction of a Model through Kiddiwinks, the Client (“you”, “your” or “the Client”) agrees to be bound by these Terms.
These Terms are designed to ensure clarity between Kiddiwinks, the Client, Models and any third parties involved in a booking, and to ensure that all parties understand their responsibilities in relation to bookings, image rights, usage, safeguarding, privacy and the creation and distribution of content.
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1. Definitions
For the purposes of these Terms:
“Agency” means Beautiful Bumps Ltd trading as Kiddiwinks Agency.
“Client” means the individual, company, organisation, production company, photographer, advertising agency, brand or other party booking or engaging a Model through Kiddiwinks.
“Model” means any person introduced by Kiddiwinks for a booking, including children and young people represented by Kiddiwinks.
“Parent/Guardian” means the parent, legal guardian or authorised representative responsible for a Model under the age of 18.
“Booking” means any confirmed engagement, assignment, casting, modelling job, filming, photography session or other work arranged through Kiddiwinks.
“Assignment” means the specific work to be undertaken by the Model as agreed between Kiddiwinks and the Client.
“Content” means any photographs, video recordings, audio recordings, digital files, images, footage, recordings, artwork or other material created during or arising from an Assignment.
“Usage Rights” means the agreed permissions relating to the use of Content, including but not limited to:
• territory;
• duration;
• platforms;
• media;
• advertising channels;
• publication methods; and
• any restrictions or limitations.
“Artificial Intelligence (AI)” means any artificial intelligence, machine learning, automated generation, synthetic media, digital avatar, deepfake technology or similar technology capable of creating, altering, analysing, reproducing or manipulating Content.
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2. The Role of Kiddiwinks Agency
Kiddiwinks acts as a modelling agency introducing Models to Clients for agreed Assignments.
Kiddiwinks’ role is to:
• represent Models;
• facilitate introductions between Models and Clients;
• assist with booking arrangements;
• communicate agreed booking information;
• support the administration of assignments.
Unless expressly agreed otherwise in writing, Kiddiwinks is not:
• the producer of the Content;
• responsible for the creative direction of a project;
• responsible for editing, post-production or distribution of Content;
• responsible for the actions of photographers, production companies, advertising agencies, brands or other third parties engaged by the Client.
The Client acknowledges that responsibility for the creation, editing, approval, publication, distribution and ongoing use of Content remains with the Client and any third parties appointed by the Client.
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3. Acceptance of Terms
By requesting a booking or confirming an Assignment through Kiddiwinks, the Client confirms that:
• they have read and accepted these Terms;
• they have authority to enter into the booking;
• they understand and agree to the responsibilities set out within these Terms;
• all information supplied regarding the Assignment, intended usage and project requirements is accurate and complete.
No booking shall be considered confirmed until Kiddiwinks has received sufficient information regarding the Assignment and agreed the booking arrangements.
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4. Booking Information
The Client must provide Kiddiwinks with accurate details relating to the Assignment, including where applicable:
• company/client name;
• production company details;
• name and contact details of the main contact on set;
• date(s) and location(s);
• nature of the work;
• expected hours;
• fees;
• intended usage of Content;
• platforms and territories;
• whether the Content will be used online, digitally, commercially or for advertising purposes;
• any special requirements involving the Model.
The Client must notify Kiddiwinks promptly, and at the latest before the assignment commences, of any changes to the agreed booking details.
Any changes to the Assignment, including changes to usage, must be approved by Kiddiwinks in writing before they take place.
5. Fees and Payment
The Client agrees to pay Kiddiwinks the agreed fees for the Booking, including any agreed agency fees, Model fees, expenses or additional charges.
All fees will be confirmed in writing before the Assignment takes place.
Unless otherwise agreed in writing:
• invoices are payable within the agreed payment terms;
• payment must be made in full by the Client;
• the Client remains responsible for payment regardless of whether the Client has received payment from any third party, including a brand, production company, advertising agency or end client.
Kiddiwinks reserves the right to charge additional fees, if a change is made after the assignment details have been agreed in writing, where:
• the scope of the Assignment changes;
• the hours worked exceed the original booking;
• the agreed Usage Rights are extended;
• additional usage is requested after the Assignment;
• the Content is used in a manner not originally agreed.
No additional usage rights will be granted until any additional fees have been agreed and paid.
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6. Cancellation and Changes to Bookings
The Client must notify Kiddiwinks as soon as possible if a Booking needs to be cancelled, postponed or changed.
Cancellation fees may apply depending on the timing of the cancellation and the commitments already made by Kiddiwinks and the Model.
Where a Booking is cancelled or postponed due to circumstances outside of Kiddiwinks’ reasonable control, Kiddiwinks will work with the Client to find a suitable resolution where possible.
The Client acknowledges that Models and their families may make arrangements, including travel, childcare and other commitments, based on confirmed Bookings.
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7. Assignment Requirements and Accuracy of Information
The Client is responsible for ensuring that all information provided to Kiddiwinks regarding an Assignment is accurate and complete.
The Client must notify Kiddiwinks before the Assignment of any changes, including:
• changes to location;
• changes to working hours;
• changes to the nature of the Content being created;
• changes to the intended use of the Content;
• changes involving additional people, brands or organisations.
The Client must not request a Model to undertake work or participate in activities outside the agreed Assignment without prior written agreement from Kiddiwinks.
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8. Image Rights and Usage
Kiddiwinks understands that the use of a Model’s image, likeness, voice and performance is an important part of every Assignment.
The Client agrees that:
• Usage Rights must be agreed before the Assignment takes place;
• Content may only be used for the purposes, platforms, territories and duration agreed;
• any use outside the agreed Usage Rights requires prior written approval from Kiddiwinks;
• additional fees may apply for extended or additional usage.
The Client must not:
• sell, transfer, licence or provide Content to another party without approval;
• use Content for purposes not disclosed at the time of booking;
• allow third parties to use Content without appropriate permissions;
• continue using Content after the agreed Usage Rights have expired.
Where the Client works with third parties, including production companies, advertising agencies, brands or distributors, the Client remains responsible for ensuring compliance with these Terms.
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9. Digital Manipulation, Artificial Intelligence and Synthetic Media
The Client acknowledges that advances in technology have created new ways of creating, altering and distributing images and video.
Because Kiddiwinks represents real individuals, including children and young people, the Client agrees that additional care must be taken when using any technology capable of altering or recreating a Model’s identity or appearance.
The Client must obtain prior written approval from Kiddiwinks before using any Content in connection with:
• Artificial Intelligence (AI);
• machine learning systems;
• synthetic media;
• digital avatars;
• virtual influencers;
• deepfake technology;
• automated image or video generation;
• any similar current or future technology.
The Client must not, without prior written approval:
• create a digital replica, avatar or synthetic version of a Model;
• alter a Model’s face, body, voice, identity or performance through AI technology;
• use a Model’s image to create AI-generated advertising, promotional material or synthetic Content;
• use Content to train, develop or improve an AI system;
• combine a Model’s image with AI-generated material in a way that suggests the Model participated in, approved or endorsed the resulting Content;
• create Content that could reasonably be considered misleading, inappropriate, harmful or damaging to the Model’s reputation.
Any approved AI or digital manipulation use must be specifically agreed in writing, including:
• the nature of the alteration;
• the purpose of the use;
• the platforms where it will appear;
• the duration of use;
• any additional fees or permissions required.
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10. Social Media and Online Publication
The Client acknowledges that online publication can result in Content being widely shared, copied or redistributed.
The Client must ensure that:
• all social media use is within the agreed Usage Rights;
• tagging, identifying or referencing a Model is appropriate and agreed where required;
• Content is not used in a misleading context;
• Content is removed or amended where required following expiry of Usage Rights.
The Client must not permit third parties, including influencers, affiliates or online platforms, to use Content beyond the agreed permissions.
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11. Responsibility for Production Companies and Third Parties
Where the Client appoints or works with any third party, including but not limited to:
• production companies;
• photographers;
• videographers;
• editors;
• advertising agencies;
• marketing agencies;
• brands;
• publishers;
• distributors;
the Client remains responsible for ensuring that all such parties understand and comply with:
• these Terms;
• agreed Usage Rights;
• restrictions relating to AI and digital manipulation;
• safeguarding requirements;
• confidentiality obligations.
The Client must ensure that third parties do not use, edit, distribute or licence Content in a way that exceeds the agreed permissions.
Kiddiwinks shall not be responsible for unauthorised use of Content by third parties where the Client has failed to ensure compliance with these Terms.
12. Child Models and Safeguarding
Kiddiwinks represents children and young people and places their welfare, safety and wellbeing as a priority.
Where a Model is under 18, the Client agrees that:
• all work must be suitable for the Model’s age and experience;
• the Client must comply with all applicable child performance, safeguarding and welfare requirements;
• the Model must be treated appropriately, respectfully and professionally at all times;
• the Client must provide a safe and suitable working environment.
The Client must ensure that:
• appropriate supervision arrangements are in place;
• all individuals working with or around child Models act appropriately and professionally;
• any safeguarding concerns are reported immediately to Kiddiwinks;
• no inappropriate requests, changes or additional activities are made without prior agreement.
The Client must not request or encourage a child Model to participate in any activity that has not been agreed through Kiddiwinks and, where applicable, approved by the Model’s parent or guardian.
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13. Parent/Guardian Consent
For Models under the age of 18, the Client acknowledges that parental or guardian consent is required for the Model’s participation.
The Client must ensure that:
• the agreed Assignment details are followed;
• the intended use of Content matches the agreed booking information;
• no additional use, alteration or distribution takes place without appropriate approval.
The Client understands that consent for a child’s participation does not automatically provide permission for unlimited future use of Content.
Any additional usage must be agreed separately in accordance with these Terms.
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14. Health and Safety
The Client is responsible for ensuring that the Assignment takes place in a safe environment.
The Client must:
• carry out appropriate risk assessments where required;
• identify and manage any risks associated with the Assignment;
• provide suitable facilities and working conditions;
• comply with all applicable health and safety legislation;
• ensure that Models are not exposed to unnecessary risk.
The Client must notify Kiddiwinks in advance of any unusual circumstances, including:
• hazardous locations;
• water-based activities;
• animals;
• stunts;
• physical activities;
• specialist equipment;
• unusual working conditions.
Kiddiwinks reserves the right to withdraw a Model from an Assignment where there are concerns regarding safety, welfare or suitability.
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15. Working Hours and Welfare
The Client agrees that Models, particularly child Models, must be provided with appropriate breaks, rest periods and welfare arrangements as per the Children (Performances and Activities) (England) Regulations 2014.
The Client must ensure that:
• working hours are reasonable and appropriate;
• breaks are provided;
• the Model’s wellbeing is considered throughout the Assignment;
• any concerns raised by the Model, parent/guardian or Kiddiwinks are taken seriously.
The Client must not pressure a Model to continue working where they are tired, distressed, uncomfortable or unable to participate safely.
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16. Data Protection and Privacy
Kiddiwinks processes personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The Client agrees that any personal information provided by Kiddiwinks must only be used for the purposes of arranging and managing the Assignment.
The Client must:
• keep personal information secure;
• only share information with individuals who require access for the Assignment;
• not use personal information for unrelated marketing or promotional purposes;
• comply with all applicable privacy obligations.
The Client must take particular care when handling information relating to child Models.
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17. Confidentiality
The Client agrees to keep confidential any information provided by Kiddiwinks relating to:
• Models;
• parents or guardians;
• bookings;
• fees;
• personal information;
• agency processes;
• any confidential project information.
Confidential information must not be disclosed to any third party unless required for the proper delivery of the Assignment or required by law.
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18. Intellectual Property and Client Materials
The Client remains responsible for obtaining any necessary permissions relating to materials supplied by the Client or used within an Assignment, including:
• logos;
• trademarks;
• music;
• artwork;
• scripts;
• locations;
• third-party materials.
The Client warrants that the use of such materials will not infringe the rights of any third party.
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19. Complaints and Concerns
Any concerns relating to a Booking, Model, Assignment or use of Content should be raised with Kiddiwinks as soon as possible.
Kiddiwinks will seek to deal with concerns fairly and professionally.
Where a complaint relates to:
• the conduct of a Client;
• inappropriate use of Content;
• unauthorised image usage;
• safeguarding concerns;
• misuse of a Model’s image;
Kiddiwinks reserves the right to take appropriate action, including restricting future bookings.
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20. Limitation of Responsibility
Kiddiwinks will use reasonable care and skill in providing agency services and facilitating bookings.
However, the Client acknowledges that Kiddiwinks is not responsible for:
• the creative decisions made during an Assignment;
• the actions of photographers, production companies or other third parties engaged by the Client;
• editing, post-production or distribution of Content;
• unauthorised use of Content by parties outside Kiddiwinks’ control where the Client has failed to ensure compliance with these Terms.
Nothing in these Terms excludes liability where such exclusion is not permitted by law.
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21. Indemnity
The Client agrees to indemnify Kiddiwinks against claims, losses, damages, costs or expenses arising from:
• the Client’s breach of these Terms;
• unauthorised use of Content;
• misuse of a Model’s image or likeness;
• failure to obtain required permissions;
• actions of third parties engaged by the Client;
• failure to comply with applicable laws or regulations.
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22. Changes to These Terms
Kiddiwinks reserves the right to update these Terms from time to time to reflect changes in law, industry practice, technology or safeguarding requirements.
The latest version of these Terms will apply to future bookings unless otherwise agreed in writing.
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23. Governing Law
These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.
Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
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24. Contact Information
Beautiful Bumps Ltd trading as Kiddiwinks Agency
Website: www.kiddiwinksagency.co.uk
Email: team@kiddiwinksagency.co.uk
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End of Terms & Conditions